Personality Rights in the Digital Era

Description

Book Type : Academic Book
Book Cover : HardBound
Size : 7.25*9.5 inches
Pages : 108
Author : Dr Alka R. Patil
Publisher : Willconic
ISBN : 978-93-49478-10-7

The digital landscape has fundamentally transfigured what it means to possess, protect, and control one’s own identity. For decades, personality rights—encompassing an individual’s name, image, likeness, and voice—were conceptually anchored to physical tangible reality, primarily invoked to shield public figures from localised, unauthorised commercial exploitation. Today, however, the rise of a hyper-connected digital ecosystem driven by generative artificial intelligence, sophisticated deepfakes, and algorithmic voice cloning has fractured this traditional framework. In an era where a person’s unique physical and auditory signature can be seamlessly decoupled from their consent, replicated at scale, and disseminated globally within seconds, the concept of identity is no longer just a biological fact; it is a vulnerable digital asset.
This work emerges at a critical crossroad where the historical foundations of jurisprudence confront the borderless, accelerating frontiers of modern technology. As global courts and legislatures grapple with the profound legal gaps left by conventional intellectual property statutes, the protection of personality rights has evolved from a matter of mere commercial exclusivity into an existential constitutional mandate rooted in human dignity, personal liberty, and informational autonomy. By examining the shifting paradigms of identity misappropriation, this book seeks to map out a resilient, forward-looking legal architecture. Ultimately, it serves as an analytical beacon for scholars, policymakers, and citizens alike, illuminating how we must defend the sanctity of the human persona in an increasingly synthetic world.