Blueprints for Modern Commerce & Management

Book Type : Academic Book
Book Cover : Paper Back
Size : 7.25*9.5 inches
Pages : 400
Author : Dr.Prannath Singh Yadaw , Dr. Vedava P & Dr. Mahender Pal
Publisher : Willconic
ISBN : 978-93-49478-86-2

Blueprints for Modern Commerce & Management is an attempt to address this need by offering a structured and holistic understanding of key domains within commerce and management. The book has been carefully designed to bridge the gap between traditional theories and emerging trends, making it relevant for students, academicians, researchers, and industry professionals alike.
The text begins with the fundamentals of commerce, laying a strong conceptual base, and progressively explores critical areas such as strategic management, organisational behaviour, marketing in the digital era, and financial management. Special emphasis has been placed on contemporary themes including innovation and entrepreneurship, corporate governance, data analytics, global trade, and customer relationship management. The later chapters focus on pressing issues such as risk management, sustainability, and the growing impact of technology and digital transformation in business.
An important feature of this book is its practical orientation. The inclusion of case studies and discussions on real-world applications aims to enhance analytical thinking and decision-making skills among readers. Efforts have been made to present the content in a clear, systematic, and accessible manner, supported by relevant examples and current perspectives.