Business Communication: Concepts, Strategies & Practices

Book Type : Academic Book
Book Cover : Paper Back
Size : A4
Pages : 208
Author : Dr. Genu Roney Varghese, Nirmala Roney Varghese, Vallerina Roney Varghese & Vinitaa Roney Varghese
Publisher : Willconic
ISBN : 978-93-49478-17-6

The book Business Communication: Concepts, Strategies & Practices has been developed as a comprehensive academic and practical guide to the fundamental principles and contemporary practices of business communication. It is designed to provide learners with a systematic understanding of communication while also helping them develop the practical skills required to communicate confidently and professionally in diverse business situations.

The book begins with the fundamentals of business communication, including communication processes, models, types, and the role of communication in organizational effectiveness. It further explores non-verbal and interpersonal communication, highlighting the importance of body language, interpersonal relationships, empathy, and professional interaction. Since modern organizations operate across geographical and cultural boundaries, the book also examines cross-cultural and global business communication and the challenges associated with communicating across diverse cultural contexts.