Management of Startups: From Idea Generation to Exit Strategies

Book Type : Academic Book
Book Cover : Paper Back
Size : 7.25*9.5 inches
Pages : 292
Author : Laldinliana
Publisher : Willconic
ISBN : 978-93-49478-05-3

Management of Startups: From Idea Generation to Exit Strategies has been written with the objective of providing a comprehensive understanding of the startup journey—from the inception of an idea to the successful realization of value through growth and exit. The book seeks to bridge the gap between entrepreneurial aspirations and practical execution by presenting concepts, frameworks, and strategies that are essential for startup success in today’s competitive environment.

The book is organized into twenty-one chapters that collectively cover the entire lifecycle of a startup. It begins with discussions on idea generation, ideation techniques, brainstorming methods, and creative problem-solving approaches. Subsequent chapters explore different types of startups, the evolving startup economy, entrepreneurial ecosystems, and the policy environment that influences entrepreneurial ventures, particularly within the Indian context.

Recognizing that access to finance remains one of the most critical aspects of startup development, the book devotes significant attention to funding strategies, including bootstrapping, debt financing, angel investments, venture capital, equity crowdfunding, and government support schemes. It also examines strategic partnerships, corporate venturing, and the regulatory dimensions of modern entrepreneurial finance.

A major focus of the book is on opportunity identification and evaluation. Readers are introduced to systematic approaches for recognizing, screening, and assessing startup opportunities while understanding the risks, uncertainties, and cognitive biases that often influence entrepreneurial decision-making. The later chapters address startup growth, scaling challenges, organizational development, leadership transitions, sustainability, governance, performance metrics, and exit planning—critical areas that determine the long-term success of entrepreneurial ventures.